How it Works
AppOptix Mobile Panel
Strategy Analytics, Inc.
Effective and Last Updated July 9, 2018
Strategy Analytics (SA) wants to ensure the privacy of our mobile panel members (PANELISTS) and has developed this document to outline SA’s overall privacy policies related to the AppOptix Mobile Panel. SA may have other privacy policies in effect for other areas of its business that do not impact or relate to PANELISTS of the AppOptix Mobile Panel.
We will not disclose, license, publish or sell any information collected from you that can be tied to an individual user, such as your name, email address, or mobile phone number. SA has implemented several safeguards to help ensure that the information collected through our mobile panel software is protected from unauthorized use, modification or disclosure. The following information provides additional detail on our privacy policies and practices.
1. SA Mobile Software Overview
By joining SA’s AppOptix mobile panel, you will be asked to download and install a software application on your smartphone. The software is designed to run in the background and will not affect your device or conflict with other software you are using on your smartphone. SA uploads data captured via this software at various times, such as late at night, when the device is charging and when it is connected via Wi-Fi if the device supports it. These measures are taken to minimize any impact the software has on the device’s power consumption or data transmission volumes via the cellular network. After installation, the participant should not observe any performance degradation of their device. There is no adware associated with SA’s mobile software.
2. Use of SA Mobile Software
Participation in the panel is based on full disclosure, opt-in methods and is completely voluntary. SA uses its mobile panel software for research purposes and the data generated from it is used in aggregate form only for research and analytical purposes. This means that data received from PANELISTS is used collectively to observe trends and examine usage of different features and functions or capabilities of the device and the wireless networks and NOT to intrude on any individual’s activities. SA takes great measures to ensure and protect the integrity of the data from its PANELISTS and will not sell any data that uniquely identifies any individual. Rather, the data is used to assist companies to improve designs, software functionality, and the overall interaction of the device(s) with their device owners.
3. Information Collected
PANELISTS are asked to complete a brief survey during registration via an on-line process that helps SA examine large groups of participants based on such data as demographics (age, gender, employment status, etc.) During the panel registration process, or in subsequent brief surveys, SA requests additional information related to your device use and ownership. After joining the mobile panel and our software has been installed on your mobile device, SA will automatically collect information, such as:
the date, time and duration of phone calls and/or text/picture messages either into or out of the device, but NOT specific phone numbers
the URLs and length of your visits to web sites via your mobile browser
specifications of your device, such as what sensors are contained in it and activated
battery and network performance of your device
applications that you use on your device
file names, types and sizes on your device, but not the contents of the files
location of your device via GPS (if your device is so equipped)
Please note that we do not listen to or record your phone calls or text messages. In addition, we cannot and do not read any of the contents of your stored files, text messages or email messages.
Periodically, we request that PANELISTS participate in additional brief surveys to help us better understand certain aspects of your mobile device use. Participation, however, is optional.
4. Mobile Panel Membership Requirements
SA designs panels and recruits PANELISTS based on varying research issues and requirements it is addressing. As such the qualifications for participation will vary from time to time. However, SA requires PANELISTS to be at least 18 years old and own a mobile device (smartphone) for which they have exclusive use and for which such device is considered the primary device. Panel members are sought based on their geographic location, demographic attributes, and other such items as SA deems necessary and which may vary from time to time.
5. Children's Privacy and Parental Controls
We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to participate in SA’s mobile panel. Parents should be aware that there are parental control tools available online that can be used to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors.
7. How the information from PANELISTS is used?
We combine the information that you, and other PANELISTS provide us, with data and research from other sources. We use this information to perform research and to prepare reports and analyses on how consumers use their mobile devices and related services.
We do not provide our clients with any of the personally identifiable information made available as a result of your participation in the panel.
We may employ or contract with other companies and individuals to perform certain research or support functions or services on SA’s behalf. Such companies or individuals may be provided with access to your information needed to perform these functions or services, but are prohibited from using such information for any other purpose through our agreements with these companies or individuals.
In addition, we may release personally identifiable information to third parties when disclosure is required by law or when necessary or desirable to exercise or preserve our legal rights, or to take action regarding potentially illegal activities. If all or part of our company is sold, merged or otherwise transferred to an unrelated entity, your information, whether personally identifiable or otherwise, may be transferred as part of that transaction.
8. How is the information secured?
SA recognizes that the security of data and the protection of personal information are essential to our success and continued credibility as a member of the research community. We have in place certain security measures to help protect the security and confidentiality of personally identifiable information while in our possession. We store the personally identifiable information we hold about PANELISTS on our servers, or servers of third parties that we contract with, which may be stored indefinitely. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.
9. Disclaimer to Security
10. How to modify/update your profile?
You may review or update the profile information you provided in our database by opening the AppOptix mobile app on your device then selecting "Settings" then "My Profile".
11. Will I be notified of changes to this Privacy Notice?
12. How to cancel my participation in the Mobile Panel?
We appreciate your participation as a PANELIST. However, if you wish to stop participating in the panel, you may do so at any time by notifying us at
. You may also remove the AppOptix application from your device at any time by following the procedures for your device to uninstall an application. Once uninstalled your device will no longer capture and transmit any data. Please refer to the Mobile Panel Membership Agreement about further details on how to discontinue your participation.
13. Who can I contact with additional questions or concerns?